Fast Acting Lime™ was created to solve a recurring consumer problem, the need to quickly and effectively raise soil pH. Soil in many areas of the country, particularly the Northeast and Northwest is quite acidic, a condition that limits many plants and grasses from absorbing essential nutrients. Further, extreme wet weather in these areas during the winter months creates highly weathered soil conditions that accentuate the natural acidity. The more acidic the soil, the less likely grass and vegetation will flourish. The optimal pH range to ensure a healthy lawn is between 6.0 and 7.0. Fast Acting Lime™ is a combination of high-grade finely ground calcitic lime, Advanced Soil Technology™, (AST™) and Movement Control Technology™ (MCT™), provides Fast Acting Lime™ with unmatched capability in performance. In fact, a University of Wisconsin, Madison study confirms that Fast Acting Lime™ demonstrates superior performance over typical limes...up to 4 times more effective, resulting in a large savings to consumers in labor and value. |
| |  | Product Features - Small uniform prill size that dissolves quickly and provides consistent coverage
- Contains MCT™ which helps stop nutrient run-off, increase water penetration, and maintain soil stability
- Contains AST™ which helps the soil wake up micro organisms that are critical in processing nutrients for achieving a healthy and lush green lawn
- AST™ helps to build larger root systems in plants, reduce soil erosion, and prevent the formation of soil crust
- AST™ and MCT™ act as control agents to make Lime more effective
Consumer Benefits - Begins raising soil pH immediately
- Large 5,000 sq ft coverage resulting in fewer bags to handle
- AST™ coated prill helps eliminate dust
- 30 lb bag is easier for consumers to manage
- Full color, pictorial directions and graphics
- Heavy gauge plastic bag eliminates potential mess in transportation that typical paper-bagged lime often causes
Merchandising Benefits - Full color hi-impact packaging
- 360° POP pallet wrap with eye catching graphics
- 63 units per pallet for increased square inch dollar sales return (26% more than average competitor)
- Plastic capped and shrink-wrapped for clean presentation every time
- Full color brochures and banners available to promote consumer awareness
- National and regional advertising and PR campaign support
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