Standard fertilizer programs are not enough to get that beautiful lawn...it requires balanced soil. Balancing soil, and especially packed, clay-based or winter worn soils has never ben an easy job, until now! ENCAP has combined finely ground dihydrate gypsum with their AST™, Advanced Soil Technology™ and MCT™, Movement Control Technology™, creating Fast Acing Gypsum Plus AST™. Fast Acting Gypsum Plus AST™ is Natures Aerator™... by adding gypsum to clay soil the problem of soil compaction and runoff are lessened. Fast Acting Gypsum Plus AST™ also helps plants absorb nutrients and helps earthworms to flourish that in turn provide additional soil aeration. In any type of soil, Fast Acting Gypsum Plus AST™ binds to other plant nutrients while also conditioning soil by increasing water penetration and reducing erosion. And Fast Acting gypsum Plus AST™ is 2 times more effective at holding calcium in place. |
| |  | Product Features - Small uniform prill size dissolves quickly and provides consistent coverage
- Contains vital secondary nutrients calcium and sulfur
- Helps promote root growth and maximize fertilizer effectiveness
- Environmentally sound...nontoxic, non-burning, safe for grass, plants, and pets
- Engineered to always provide an even distribution of AST™ and MCT™
Consumer Benefits - Helps repair winter salt damage
- Loosens clay soils and helps improve water and air penetration
- 2 times more effective at retaining calcium
- Helps repair the effects of animal urine spots
- AST™ coated prill helps eliminate dust
- Easy, one application per year provides a steady source of calcium
- Technology that provides professional do-it-yourself results
Merchandising Benefits - Provides an additional sale to traditional fertilizer offerings adding more sales dollars per store visit
- Full color, hi-impact packaging that pops and informs
- 360° POP pallet wrap with eye catching graphics
- Plastic capped and shrink-wrapped for clean presentation every time
- Full color brochures and banners available to promote consumer awareness
- National and regional advertising and PR campaign support
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