| | Fast Acting New Lawn Kit™ | | | 
| Product and Technology Description | Every homeowner wants a lawn that's lush and green...because a beautiful lawn provides a comfortable a comfortable place for the family to gather and increase the value of a home. But, traditional new lawn applications require significant time and effort, and sod can be costly. That's why ENCAP developed NEW Lawn Kit™ , an All-In-One™ seed, fertilizer, mulch, and more solution that can be applied quickly and easily with the single pass of a spreader. ENCAP's New Lawn Kit™ contains AST™, Advanced Soil Technology™, a university-proven control agent that helps grass seed germinate, grow, and achieve its full potential. AST™ works right with the soil, and everyone knows that better soil means better results. New Lawn Kit™ also includes Sparkle™, ENCAP's Seed Watering Technology™ (SWT™). When watering, small diamond-like crystals appear and sparkle in the sunlight. When these crystals appear, it means enough water has been applied...when they disappear, its time to water again. New Lawn Kit™ simple, easy and effective. | | | | Product Features - New Lawn Kit™ contains Advanced Soil Technology™ (AST™ ), university proven to help create the perfect environment for seed
- Includes Sparkle™, our Seed Watering Technology™ (SWT™). When sufficiently watered, small diamond-like crystals appear and sparkle in the sunlight. When the crystals disappear, its time to water again.
- Contains an innovative, engineered granule, not shredded newspaper that clutters the beauty of a lawn
Consumer Benefits - Convenient, easy application with any spreader
- Reduced work - All-In-One™ includes seed, mulch, fertilizer, AST™ and SWT™ in a single pass of a spreader
- Every mulch granule contains AST™ which prepares the soil for germination and establishment
- Contains Seed Watering Guide™ to help consumers easily maintain proper watering
- Patented and engineered to always provide an even distribution of seed and fertilizer...no settling
Merchandising Benefits - Hi-impact packaging that pops and informs
- New convenient 4-pack for easy refills
- More $ turn per inch of floor space
- New Lawn Kit™ comes in a full color Gaylord box
- All packaging can also be efficiently displayed on a shelf with eye catching side panels
- Full color brochures and banners available to promote consumer awareness
- National and regional advertising and PR campaign support
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| | | | | | | New Lawn Kit™, 12 lb Bag, Sun/Shade | Case | 10740-4 | 4 | 17x14.25x10.5 | 18 | | New Lawn Kit™, 12 lb Bag, Turf Type Tall Fescue | Case | 10744-4 | 4 | 17x14.25x10.5 | 18 | | New Lawn Kit™, 12 lb Bag, Shade | Case | 10745-4 | 4 | 17x14.25x10.5 | 18 | | New Lawn Kit™, 12 lb Bag, Sun/Shade | Pallet | 10740-78 | 78 | 31.5x43.5x48 | 1 | | New Lawn Kit™, 12 lb Bag, Turf Type Tall Fescue | Pallet | 10744-78 | 78 | 31.5x43.5x48 | 1 | | New Lawn Kit™, 12 lb Bag, Shade | Pallet | 10745-78 | 78 | 31.5x43.5x48 | 1 |
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